Pleasant Lane Farms
Logo Design, Branding Direction and Package Design for Family-owned Farm Creamery
Pleasant Lane Farms is a family-owned, generational farm located in Latrobe, PA. An on-farm production creamery was being constructed to produce artisan farmstead cheese made with milk from the family’s own small herd of dairy cows.
Spot On developed the initial logo design and brand direction for Pleasant Lane Farms. To enhance their creamery’s identity, a new primary logo and comprehensive branding were essential. This included designing cheese labels and creating a consumer packaged goods (CPG) package design. The Cheese Curds CPG package design earned a Bronze Medal Award at the 2023 L.A. International Dairy Packaging Design Competition.
Created in Adobe Illustrator, Photoshop, and features hand-drawn design elements.
Cheese Curds CPG Package Design
Cheese Curds Packaging Design Die
Cheese Label Designs
Client Testimonial
“Pleasant Lane Farms started working with Spot On a few years ago on a brand package for our farm and on-farm creamery. As our business evolved, John stepped up to help us design logos, labels, ads, and more for our growing farmstead cheese line up. One of our biggest projects was to design a fully printed commercial bag for the retail market – we wanted a clean simple design that would stand out in a crowded dairy case. The cheese curd bag that John designed knocked it out of the park. In fact, a buyer for a super-regional grocery chain said “Your curd bag drew me in and the product inside closed the deal.” John is a pleasure to work with, and we look forward to continuing to grow with him over the years.”
– Jason, Owner, Pleasant Lane Farms
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About
Spot On provides freelance graphic design for websites, logos, print, and branding. Located in Bellingham, Washington – Just North of Seattle.
Mailing Address
Spot On Digital Media LLC
2950 Newmarket ST, Suite 101-268
Bellingham, WA 98226