Brand + Style Guides
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Is your brand experiencing a lack of cohesive identity and strategy?
Spot On offers brand and style guidelines for consistent digital and print marketing materials, aligning with new and updated logo identities.
I enhance your branding with tailored elements like textures, shapes, fonts, and photography to distinguish your company from competitors.
Featured Brand + Style Guideline
The Deal Story project was for an online store that sold high-quality overstock and unboxed merchandise.
The initial project was to provide a logo design, along with a branding guideline document for the overseas web developers. I collaborated with the project director to create a new logo identity and developed the brand design. The project expanded to include website UI branding design direction via Photoshop mockups for various sections of the website and shopping cart, website banners, and design direction for email broadcast templates.
The Deal Story Logo Design
Brand Guideline
Sample pages from The Deal Story brand Guideline PDF
Website UI + Design Direction
The Deal Story Website UI + Design Direction
Banner Design Direction
Homepage UI Design
Product Page UI Design
Cart Detail Page UI Design
Client Testimonial
“John was great to work with. Talented, timely, and a great communicator. Highly recommend.”
– Kristin, Project Manager, The Deal Story