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The Deal Story

Logo Design, Brand Guideline, Web UI Design, Email Design Direction for an Overstock Online Store

OVERVIEW:
The Deal Story, a shopping website dedicated to selling quality overstock and unboxed merchandise. The initial project was to provide a logo design, along with a branding guideline document for the overseas web developers.

I worked directly with management’s project director to create the new logo identity and developed a brand design. The project quickly evolved to providing website UI branding design direction via Photoshop Mockups for multiple sections of the website and shopping cart, website banners and design direction for email broadcast templates.

SKILLS:
Created in Adobe Illustrator, and Photoshop. Spot On provided art direction, brand development graphics, sourced stock photography, plus supporting copy writing and editing.

The Deal Story Logo Design

The Deal Story Logo Design

Brand Guideline

Sample pages from The Deal Story brand Guideline PDF
Sample pages from The Deal Story brand Guideline PDF

Website UI + Design Direction

Website UI + Design Direction

The Deal Story Website UI + Design Direction

Banner Design Direction

Banner Design Direction

Homepage UI Design

Homepage UI Design

Product Page UI Design

Product Page UI Design

Cart Detail Page UI Design

Cart Detail Page UI Design

Step 1: Check Out UI Design

Step 1: Check Out UI Design

Step 2: Check Out UI Design

Step 2: Check Out UI Design

Step 3: Check Out UI Design

Step 3: Check Out UI Design

Step 4: Check Out UI Design

Step 4: Check Out UI Design

Client Testimonial

“John was great to work with. Talented, timely, and a great communicator. Highly recommend.”

– Kristin, Project Manager, The Deal Story

Effective Design that Articulates Your Brand

Let’s Collaborate & Create Something Extraordinary

The Deal Story

About

Spot On provides freelance graphic design for websites, logos, print, and branding. Located in Bellingham, Washington – Just North of Seattle.

Mailing Address

Spot On Digital Media LLC
2950 Newmarket ST, Suite 101-268
Bellingham, WA 98226