The Deal Story
Logo Design, Brand Guideline, Web UI Design, Email Design Direction for an Overstock Online Store
The Deal Story, a shopping website dedicated to selling quality overstock and unboxed merchandise. The initial project was to provide a logo design, along with a branding guideline document for the overseas web developers.
I worked directly with management’s project director to create the new logo identity and developed a brand design. The project quickly evolved to providing website UI branding design direction via Photoshop Mockups for multiple sections of the website and shopping cart, website banners and design direction for email broadcast templates.
Created in Adobe Illustrator, and Photoshop. Spot On provided art direction, brand development graphics, sourced stock photography, plus supporting copy writing and editing.
The Deal Story Logo Design
Website UI + Design Direction
The Deal Story Website UI + Design Direction
Banner Design Direction
Homepage UI Design
Product Page UI Design
Cart Detail Page UI Design
Step 1: Check Out UI Design
Step 2: Check Out UI Design
Step 3: Check Out UI Design
Step 4: Check Out UI Design
“John was great to work with. Talented, timely, and a great communicator. Highly recommend.”
– Kristin, Project Manager, The Deal Story
design that communicates your brand
Spot On provides freelance graphic design for websites, logos, print, and branding. Located in Bellingham, Washington – Just North of Seattle.
Spot On Digital Media LLC
2950 Newmarket ST, Suite 101-268
Bellingham, WA 98226