Square Store Website Design for a Pennsylvania Family-owned Farm Creamery

Pleasant Lane Farms, a Pennsylvania-based dairy farm, built a new Creamery on their family-owned farm to produce artisan farmstead cheese using milk from their own dairy cows.

The Creamery needed a point-of-sale system for their on-farm cheese store. Square provided option to sell in-person, online, offer secure payments, provide lead generation, and communication with the Creamery’s customers. Spot On established the design direction to be utilized for online store which reflects Pleasant Lane Farms prior branding. Raw product photography was adjusted in Photoshop to standardize product sizing, lighting, color, and establish a unified product images for the website. Spot On created the initial logo design and brand direction for Pleasant Lane Farms and their Creamery, along with cheese label designs and packaging.

Created on Square, Adobe Photoshop, and Illustrator. Spot On provided art direction, sourced stock photography to compliment the client brand, created supporting graphics and product images, copy writing and Square Search Engine Optimization.